BBB says ad is deceiving seniors

DAYTON (WDTN) – Complaints are piling up against a Canton area company after customers say they were charged for phones that were marketed as free.

John North, President and CEO of Dayton’s Better Business Bureau, said he is alarmed by the full-page ad he spotted in a local newspaper this week.

“Of particular concern, it’s drawing a sense of urgency and we are not even sure this is correct,” said North. “They’re saying the government is telling people they need cell phones.”

The company behind the ad is Brilliant Built Technologies, or Senior Mobile.  It is headquartered in Canton and has an “F” rating with the BBB.

“The reason they have an “F” rating is the nature of the complaints that have been filed.  37 have been serious complaints and there are over 195 them filed in total,” added North.

After the ad ran locally, the Dayton BBB almost immediately started receiving consumer complaints.

“What we found here in our market by several individuals that have contacted us, as well as from the Canton area, is that those cell phones aren’t free. Consumers have reported that they have been charged up to $120 that they found later on their credit card statements from this company.”

North said the best way to protect yourself is to remember, if it sounds too good to be true, it probably is.  If you still question it, check with the BBB before committing.

2 NEWS reached out to Brilliant Built Technologies for comment, but did not hear back. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others and keep the conversation on topic and civil. If you see an inappropriate comment, please flag it for our moderators to review.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s