UD making millions off Flyers’ tournament run

DAYTON, Ohio (WDTN) – The season may be over but the benefits of an Elite 8 appearance continue for the University of Dayton.

“I was really surprised to see how many people continue to shop with us after they lost,” said Peter McNeely, Accounting Clerk for the University of Dayton Campus Bookstore. “We had just as many coming in to pick up the t-shirts just as a commemorative.”

It is not only students visiting the campus and making purchases. Fans and alumni are still looking for that sweet piece of memorabilia.

McNeely said the campus has sold more than 14,000 pieces of Flyer gear during the NCAA men’s basketball tournament.

It is just a small amount of income compared to the spotlight of being the tournament’s “Cinderella” team.

“The national publicity we got from this, you can’t put a value on that,” said Dave Harper, Vice President of Advancement at the University of Dayton.

It could be some time before the university truly knows the exact dollar amount of exposure received during the Flyers’ deep run into the tournament. But university officials estimate the number to be in the millions.

The number could also be increased by more students enrolling at the university, as well.

“It gives a glimpse into the community of the University of Dayton for perspective students and those that may have been on the fence about what’s the difference between UD and another institution,” said Harper. “This may put them over the top.”

That could bring in more tuition dollars from students and add to an alumni base proud of the Flyers’ deepest tournament run since 1984.

The university is expecting more commemorative items to be sold on campus, with shirts and banners are being made to highlight the season.

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