Report: UD’s hoops run worth $72M in PR

ud basketball
Dayton's Jordan Sibert (24), Matt Kavanaugh (35) and Kendall Pollard (22) celebrate after a third-round game against Syracuse in the NCAA men's college basketball tournament in Buffalo, N.Y., Saturday, March 22, 2014. Dayton won 55-53. (AP Photo/Bill Wippert)

DAYTON, Ohio (WDTN) – A study by the City of Dayton sought to determine the publicity value of the University of Dayton Flyers’ recent participation in the NCAA Division I Men’s Basketball Championship.

Study results indicate the combined television and social media publicity was worth an estimated $72.66 million. The study found the Dayton Flyers’ “Cinderella” story was mentioned in 207 television markets. The Flyers were mentioned on national and cable television 2,871 times. “Dayton,” “Dayton Flyers” and “city of Dayton” received a combined 100 million impressions on Twitter.

Commissioners Joey Williams and Matt Joseph have oversaw the preparation of a study.

Selected study highlights will be presented to the University of Dayton trustees.

A copy of the report is available at provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others and keep the conversation on topic and civil. If you see an inappropriate comment, please flag it for our moderators to review.

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