DAYTON, Ohio (WDTN) – A study by the City of Dayton sought to determine the publicity value of the University of Dayton Flyers’ recent participation in the NCAA Division I Men’s Basketball Championship.
Study results indicate the combined television and social media publicity was worth an estimated $72.66 million. The study found the Dayton Flyers’ “Cinderella” story was mentioned in 207 television markets. The Flyers were mentioned on national and cable television 2,871 times. “Dayton,” “Dayton Flyers” and “city of Dayton” received a combined 100 million impressions on Twitter.
Commissioners Joey Williams and Matt Joseph have oversaw the preparation of a study.
Selected study highlights will be presented to the University of Dayton trustees.
A copy of the report is available at daytonohio.gov.