DAYTON, Ohio (WDTN) – The University of Dayton’s appearance in the NCCA basketball tournament was worth big bucks to the city of Dayton.
According to a study by the city, the Flyers run that ultimately ended with a spot in the Elite 8 was worth $72.66 million for the Gem City.
Hilary Browning, the legislative aide with the city who presented the report to city counsel Wednesday, said that included 2,871 mentions on TV.
She also said that social media mentions were worth as much as print mentions in her analysis.
As for the tangible benefits of actual dollars exchanged, the greatest went to sports retail shops, bars, and grocery stories.