FAIRBORN, Ohio (WDTN) – Nordstrom’s July sale catalog features a sale of its fall fashions. But there is another attraction within the pages. Nordstrom’s says its advertising reflects its shoppers. At least one third of the ads feature models of color and models with disabilities.
One model is shown in a wheelchair wearing high fashion boots. Another is wearing athletic shoes on a prosthetic foot.
A Nordstrom’s spokesperson says this year’s anniversary catalog features a total of four models with disabilities.
In addition to Jillian Mercado, who suffers from muscular dystrophy, and Alex Minsky, who lost his leg while serving in Afghanistan, we also featured Shaholly Ayers, who was born with her right arm below her elbow, and Heather Taguchi, a 7-year old girl who has down syndrome.
Tom Webb is the director of the office of disability services at Wright State University. He says, at some level, disabilities are a part of the human condition. The display in the Nordstrom’s catalog, he says, is an eye opening expansion of how disabilities are perceived and companies realize the physically challenged make up 20 percent of the United States – which is a lot of purchasing power.
You can order this issue of the catalog at nordstrom.com.