University of Dayton unveils new logo


DAYTON, Ohio (WDTN) – The University of Dayton unveiled its new athletic logo Friday afternoon.

Already painted on the basketball court, it is a giant, red letter D and looks like it is moving forward.

The university says the logo change was in the works for about 18 months.  It was created by the branding firm 160over90 with creative consultation from Nike.  University leaders thought the old logo was becoming dated and could use a sprucing up.

“The new image is an investment in our athletic program’s future,” said Tim Wabler, University of Daytonvice president and director of athletics. “This is a stronger, more iconic representation of our program and our sports teams – one that will set the direction for the next generation of Dayton Flyers. This is more than just a logo; it’s an affirmation of our commitment to meet the challenges of today’s intercollegiate athletics environment.”

New UD logo (Photo WDTN/Neil Konerman)
New UD logo (Photo WDTN/Neil Konerman)

The university says the new theme aims to attract more attention from high-quality student athletes with an unmistakable recognition factor.

“Our new logo will certainly be a success factor for our program,” said head men’s basketball coach Archie Miller. “From the start, I’ve been an advocate of a unified identity which can continue to sell a new day and age for our program. Our brand is as strong as it’s ever been and this will continue to keep us in the nation’s basketball mindset. The University of Dayton has always had a great image locally and within our campus community. This will only set us up to be even more connected as we move forward. It’s a special time to be a part of this re-branding, and it’s essential to our future.”

The current logo will slowly be phased out.  Our Hutch Konerman was at the unveiling.  Complete coverage on 2 NEWS at 5.

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