Real value of the Ice Bucket Challenge


TIPP CITY, Ohio (WDTN) — For all the money it’s generated, those with the ALS Association say the Ice Bucket Challenge might be raising something even more important…awareness.

A support group for those with ALS watched Wednesday as two group members took the Ice Bucket Challenge themselves.

The idea is to challenge people to donate $100 to the ALS Association or dump a bucket of ice water on their heads, although many donate and still douse themselves.

So far the challenge has raised $31 million for the ALS Association and if you want to know how much this challenge has caught on, just yesterday that figure was at $22 million.

Compare those numbers to what the ALS Association would typically raise in this time period, about $2 million.

The Central and Southern Ohio Chapter of the ALS Association doesn’t have numbers yet on what’s been raised locally, but says the many people donating have slowed their website.

But those with the ALS Association say the biggest benefit has been the awareness raised about the disease that causes you to lose control of your muscles even as your mind isn’t affected and has a life expectancy of two to five years.

“The Ice Bucket Challenge will eventually fade out but the publicity we’re receiving and the advocacy and the awareness, that’s of tremendous help to us because it’s a relatively unknown disease,” says Millie Arnold, National Trustee of the ALS Association, whose husband died of ALS.

If you don’t want to take the Ice Bucket Challenge but still want to help, the ALS Association has a walk coming up on September 14th at Fairborn Community Park.

blog comments powered by Disqus