Internet company GoDaddy has pulled its controversial puppy Super Bowl ad after a lot of online criticism, according to ABC News.
The ad, which was released early on YouTube, shows a puppy fall out of a truck and eventually find its way home to its owner. Sounds like a heartwarming reunion, right? Well, we find out the dog’s owner is only happy to see the puppy because he made a GoDaddy.com website and sold the dog online. The dog is put in a vehicle and driven off to its new owner by race car driver Danica Patrick.
Critics took to Facebook and Twitter to demand the company pull the ad. A petition on change.org received thousands of signatures.
An animal rescue group out of California summed up the outrage in this tweet:
GoDaddy CEO Blake Irving announced the ad would be pulled from the Super Bowl and YouTube. Irving released this statement:
“This morning we previewed GoDaddy’s Super Bowl spot on a popular talk show, and shortly after a controversy started to swirl about Buddy, our puppy, being sold online. The responses were emotional and direct. Many people urged us not to run the ad.
We’ve made a tremendous amount of progress over the past two years, advancing the GoDaddy brand as a company that cares a great deal about small business and is in their corner to help them succeed. People increasingly know who we are, what we do and who we do it for. At the end of the day, our purpose at GoDaddy is to help small businesses around the world build a successful online presence. We hoped our ad would increase awareness of that cause. However, we underestimated the emotional response. And we heard that loud and clear.
The net result? We are pulling the ad from the Super Bowl. You’ll still see us in the Big Game this year, and we hope it makes you laugh.
Finally, rest assured, Buddy came to us from a reputable and loving breeder in California. He’s now part of the GoDaddy family as our Chief Companion Officer and he lives permanently with one of our longtime employees.”