Gift establishes new endowment at UD

University of Dayton (WDTN Photo)

DAYTON, Ohio (WDTN) – A local couple’s $2.5 million donation will be used to attract top faculty to the University of Dayton.

The $2.5 million bequest from will establish a new endowment to help bring top faculty talent to the UD School of Business Administration.

The University of Dayton says the gift will establish the R. Lucille M. Schaefer and Norman M. Schaefer Endowed Professorship in Advertising and Marketing.

“Lucy” Schaefer passed away in February 2014, just weeks before her 99th birthday. Norman Schaefer died in November 2010 at the age of 94. During his life, he built a successful career in Dayton as an advertising account representative.

“They were always interested in education,” said Merle Wilberding, the couple’s longtime friend and attorney. “The gift really reflects Norman’s own career and success. He wanted to give opportunities to other people to follow, in essence, his footsteps.”

“The Schaefers’ generous gift gives the school of business a strong resource to recruit and retain first-rate professors,” said Dean Paul Bobrowski. “Their legacy will benefit generations of students.”

Although Lucy and Norman Schaefer were not University of Dayton graduates, they were Flyer basketball fans and longtime season ticket holders.

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