Gift establishes new endowment at UD

University of Dayton (WDTN Photo)

DAYTON, Ohio (WDTN) – A local couple’s $2.5 million donation will be used to attract top faculty to the University of Dayton.

The $2.5 million bequest from will establish a new endowment to help bring top faculty talent to the UD School of Business Administration.

The University of Dayton says the gift will establish the R. Lucille M. Schaefer and Norman M. Schaefer Endowed Professorship in Advertising and Marketing.

“Lucy” Schaefer passed away in February 2014, just weeks before her 99th birthday. Norman Schaefer died in November 2010 at the age of 94. During his life, he built a successful career in Dayton as an advertising account representative.

“They were always interested in education,” said Merle Wilberding, the couple’s longtime friend and attorney. “The gift really reflects Norman’s own career and success. He wanted to give opportunities to other people to follow, in essence, his footsteps.”

“The Schaefers’ generous gift gives the school of business a strong resource to recruit and retain first-rate professors,” said Dean Paul Bobrowski. “Their legacy will benefit generations of students.”

Although Lucy and Norman Schaefer were not University of Dayton graduates, they were Flyer basketball fans and longtime season ticket holders. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others and keep the conversation on topic and civil. If you see an inappropriate comment, please flag it for our moderators to review.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s