ISIS name impacts business

ISIS Business (KSL Photo)

SALT LAKE CITY, Utah (KSL) – Apparently, it’s not easy to go by the name ISIS these days.

Headlines involving terrorists have led to unintended consequences for businesses and others in Utah and across the country.

Perhaps none have felt the sting more than Isis Books & Gifts in Englewood, Colorado, which has been vandalized a handful of times over the past year.

Co-owner Jeff Harrison suspects confusion over the store’s name is contributing. It looks like the acronym for the Islamic State terrorists.

“This latest one, we feel like was probably related to the fact the Paris bombing happened on Friday and we came in on Saturday morning and found our sign smashed up,” Harrison said.

Turns out, the confusion is fairly common.

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