TIPP CITY, Ohio (WDTN) – Many shoppers look forward to Black Friday, but local businesses don’t want Small Business Saturday to be forgotten.
It’s a way to keep money in the Miami Valley and to support local shops.
Instead of having each local store do its own promoting for Small Business Saturday this year, the Downtown Tipp City Partnership and the city’s Chamber of Commerce have bigger plans.
“We try to support them as much as we can,” said Downtown Tipp City Partnership director, Heather Dorsten, who credits small businesses as the town’s lifeline.
To help keep them going strong, she, along with the city’s Chamber are pushing shoppers to shop small this Saturday.
“These moms and pops, they’re the ones that need this money. It supports our local community, our local economy,” Dorsten said.
American Express coined the Small Business Saturday movement back in 2010 and has seen a growth in local shopping ever since.
Last year, the financial company reported an estimated $14.3 billion spent at small, independent shops.
“We hope that this brings people into our downtown to actually see what a beautiful historic downtown that we have. And what amazing diverse and vibrant shops we have down here as well,” said Dorsten.
With more than 20 stand-alone stores in four blocks, Dorsten says shoppers are sure to find gifts for just about everyone on their list. Including those with a sweet-tooth.
“We’re just baking like crazy. Trying to get ready because we know we’re going to have a lot of people downtown,” said Kristy Reis, the owner of Sweet by Kristy, a little bakery on Tipp City’s Main street.
Reis is hoping to exchange lots of confections for cash this weekend.
“We’re really excited. This is a totally new way, new thing they’re doing this year. So we’re really excited. The way they’ve collaborated and jumped on board to work with the businesses, to do some giveaways to help make it a really special Small Business Saturday,” Reis said.
Shoppers will have a chance to win one of eight gift cards.
The Chamber and Downtown Partnership bought them from the businesses instead of asking for donations after finding out some store owners are going without a paycheck.
Tipp City’s Small Business Saturday event is this weekend and goes from 10am-2pm.