Gun billboards draw fire in South Carolina

(WIS Photo)

COLUMBIA, SC (WIS) –  A Christmas-themed billboard campaign aimed at selling guns is drawing fire.

Palmetto State Armory, one of the leading gun retailers in the Columbia area, purchased several different billboard ads promoting their holiday sales around the area.

One billboard has five “golden rings” in a loaded revolver. Another has a handgun with a suppressor and the words “Silent Night.”

Attorney Jack Swerling is one of many who have voiced disappointment in the ads.

Swerling has a concealed weapons permit, has been a crime victim himself, and keeps guns for personal protection and sporting use. He says the “Silent Night” ad is especially offensive.

“I just thought that was totally inappropriate,” Swerling said. “Silent Night is a beautiful song. And I’m Jewish. But I was offended for the Christian community that they would try to make that play on words and images.” provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others and keep the conversation on topic and civil. If you see an inappropriate comment, please flag it for our moderators to review.

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