NEW YORK (AP) — AT&T is once again experimenting with offering unlimited data plans to smartphone customers while promoting its DirecTV service.
That signals a potential reversal of industry trends toward data caps and charges for big video watchers.
AT&T, trying to capitalize on its $48.5 billion purchase of DirecTV last year, is announcing on Monday an unlimited data plan for cellphones, if you also get DirecTV or AT&T’s home-TV service, U-verse.
The unlimited data deal may be cheaper than AT&T’s limited-data plan if you have a family that watches a lot of video and want cable; if it’s one person, sticking with the existing plan is likely a better value, especially if you don’t want cable. It’s a limited-time offer but AT&T won’t say when the promotion would end.