Are unlimited data cellphone plans on their way back?

FILE - In this Jan. 5, 2011, file photo, Tyrell Coley, 21, holds his iPhone displaying his Twitter account in the Queens borough of New York. A new poll finds African American millennials are just as engaged in getting news online as their white counterparts, further debunking a long-held belief that people of color are at risk of being left behind technologically. The AP-NORC study found no evidence to suggest that African Americans and Hispanics lag behind in terms of technology use with nearly all millennials across racial and ethnic groups using a smartphone, and half using a tablet. (AP Photo/Frank Franklin II)

NEW YORK (AP) — AT&T is once again experimenting with offering unlimited data plans to smartphone customers while promoting its DirecTV service.

That signals a potential reversal of industry trends toward data caps and charges for big video watchers.

AT&T, trying to capitalize on its $48.5 billion purchase of DirecTV last year, is announcing on Monday an unlimited data plan for cellphones, if you also get DirecTV or AT&T’s home-TV service, U-verse.

The unlimited data deal may be cheaper than AT&T’s limited-data plan if you have a family that watches a lot of video and want cable; if it’s one person, sticking with the existing plan is likely a better value, especially if you don’t want cable. It’s a limited-time offer but AT&T won’t say when the promotion would end.

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