DAYTON, Ohio (WDTN) – The catch phrase of Bernie Sander’s campaign is trending on social media. All you have to do on Twitter is #FeeltheBern and thousands of Tweets will pop up.
Young voters tell 2 NEWS about his appeal.
“He’s the only candidate I see who has a good record, I guess. Everything he says he supports, he backs up his entire life,” said 20-year-old Zach Adkins, a first-time voter.
Experts say the Sanders campaign is geared towards young voters like Zach. University of Dayton professor, Randy Sparks, says it’s a smart marketing tactic.
“Younger people don’t vote at the rates older people do. So, it’s a risky strategy, but it’s the only one he has available to him,” said Sparks, a UD marketing professor.
Hillary Clinton is the candidate of the Democratic Party. Sparks says that’s why Sanders has to inspire young voters to hit the polls.
“Talking about his campaign as a revolution is very inspiring to idealistic young people and I think it’s his hope that those words and that kind of approach to get young people in particular to the polls,” said Sparks.
26-year-old Chad Coburn, hopes his generation does their homework on all of the candidates before voting.
“Everyone misinterprets what he means by Democratic socialism. Everyone ties it in with communism and a lot of the older generations, they don’t understand what he means by that,” said Coburn.
Professor Sparks says, if Sanders became president, his big plans could be hard to accomplish with a Republican Congress.
“I believe Bernie Sanders is sincere. I believe he believes everything he says he can do, but Bernie Sanders is also someone who has been around Washington politics a long time, I think he understands his limitations, but I think he’s willing to try,” said Sparks.
The country saw it when president Obama ran for office with his social media usage appealing to millennials. Coburn says Sanders is hitting it even harder and hopes it gets him elected.
“He knows how to reach the generation he is looking for. A lot of it has to do with his economy plans, he’s very transparent, he’s for the people. He started from the bottom on welfare and has risen up. He’s supported and backed up all of the issues he talks about since the 70’s,” said Coburn.
Both Coborn and Adkins say if Sanders doesn’t get the Democratic nomination, they will still vote.