CLEVELAND (AP/WCMH) – The NBA champion Cavaliers will wear Goodyear’s wing-foot logo on their jerseys starting next season.
The team announced the new partnership Monday. A statement released by the team said this deal will be a multiyear sponsorship agreement.
The agreement will give Goodyear tremendous exposure because the Cavs are one of the league’s most televised teams. There’s also an obvious local tie in as four-time MVP LeBron James is from Akron.
Last year, the league approved teams signing companies to place logos on the upper left portion of their jerseys starting with the 2018-19 season. The Philadelphia 76ers, Boston Celtics, Sacramento Kings and Utah Jazz all plan to wear corporate patches next season.
While on-jersey logos are new in North American sports, they’ve been part of European soccer for years. This will be the first sponsor jersey patch for the Cavaliers.