Cavs to wear Goodyear logo on jerseys next season

Cleveland Cavaliers forward LeBron James, right, drives the lane past Denver Nuggets forward Wilson Chandler in the first half of an NBA basketball game Wednesday, March 22, 2017, in Denver. (AP Photo/David Zalubowski)

CLEVELAND (AP/WCMH) – The NBA champion Cavaliers will wear Goodyear’s wing-foot logo on their jerseys starting next season.

The team announced the new partnership Monday. A statement released by the team said this deal will be a multiyear sponsorship agreement.

The agreement will give Goodyear tremendous exposure because the Cavs are one of the league’s most televised teams. There’s also an obvious local tie in as four-time MVP LeBron James is from Akron.

Last year, the league approved teams signing companies to place logos on the upper left portion of their jerseys starting with the 2018-19 season. The Philadelphia 76ers, Boston Celtics, Sacramento Kings and Utah Jazz all plan to wear corporate patches next season.

While on-jersey logos are new in North American sports, they’ve been part of European soccer for years. This will be the first sponsor jersey patch for the Cavaliers.

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